Shimano pursues the creation of new designs and easy-to-use functions by keeping one jump ahead of the users’ imaginations. And they realize innovative new products excelling both in high precision and in durability by the metal-processing technologies they have developed for many years. This is in hope that it will encourage more people to use bicycles resulting in the spread of more eco-friendly lifestyles and the promotion of environmental preservation. With this view, Shimano is developing and producing truly “Captivating Products.”
